The Certificate in Strategic Communication provides essential skills for designing, implementing and managing business communications programs for a range of corporate, agency and nonprofit organizations. Students in the program learn to coordinate internal and external communications. Program components help students implement programs personally, manage in-house resources, or direct external teams of communications professionals. Students are able to complete this certificate online, however, course availability may vary depending on the semester.
The program provides in-depth instruction in writing, editing and presentation along with analysis of critical concepts in communications research, management, marketing, advertising, public relations, technology and media (traditional and new) and how these functions relate to each other in the creation of effective organizational communications.
Business-related programs at WashU Continuing & Professional Studies (CAPS) are not accredited by the Association to Advance Collegiate Schools of Business (AACSB International) at WashU. Most courses are three units.
This program is offered either mostly or fully online. Students entering the U.S. on an F-1 or J-1 Visa must enroll in a program full time. F-1 students are only permitted to enroll in one online course per semester and J-1 students may only enroll in non-credit online courses that do not count toward their degree program. CAPS cannot guarantee face-to-face enrollment options each semester of full time enrollment, therefore cannot issue an I-20 or DS 2019 to F-1 and J-1 students for this program. If you are an F-1 or J-1 student and wish to enroll in a CAPS program while here on a Visa, please contact our recruitment team to discuss your options for face-to-face program enrollment. F-1 and J-1 students should not enroll in online courses or programs without first consulting the university’s Office for International Students and Scholars (OISS).
Program Course Work
9
Units of Required Courses
6
Units of Elective Requirements
Required Courses – 9 units
- U48 234 – Foundations of Communications
- U48 262 – Integrated Strategic Communication
- U48 305 – Market Research and Communications Strategies
Elective Requirements – 6 units
Students choose from among the following:
- U48 350 – Public Relations Principles and Practices
- U48 372 – Crisis Communications
- U48 385 – Digital Communications Analytics
Application Requirements
Enrolling at CAPS
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